{"id":429,"date":"2013-05-10T18:28:46","date_gmt":"2013-05-10T18:28:46","guid":{"rendered":"http:\/\/www.johnfreeborn.com\/2011\/?p=429"},"modified":"2015-02-11T08:18:47","modified_gmt":"2015-02-11T08:18:47","slug":"specialized-bicycle-components-bike-to-work-month-2013","status":"publish","type":"post","link":"https:\/\/www.johnfreeborn.com\/2011\/2013\/05\/10\/specialized-bicycle-components-bike-to-work-month-2013\/","title":{"rendered":"Specialized Bicycle Components: Bike to Work Month 2013"},"content":{"rendered":"

Bike to Work month is a national bicycle advocacy effort. Specialized puts a huge amount of energy and resources behind this to support the cycling community. I was tasked with creating an identity, logo and overall campaign for the 2013 Bike to Work month from Specialized. The concept was pretty straight forward: use street sign iconography with a playful twist. I created new signs, characters and patterns all based on this language. We created t-shirts, water bottles, postcards, posters, banners, web graphics and the concept was even translated into retail (not by my hand).<\/p>\n

\"CommuteLove-poster\"<\/a><\/p>\n

\"CommuteLove-homepage\"<\/a> \"CommuteLove-web-mockup\"<\/a> \"CommuteLove-postcard-5x7-back\"<\/a> \"CommuteLove-Waterbottle-Art\"<\/a>\u00a0\"CommuteLove-waterbottle\"<\/a><\/p>\n

\"CommuteLove-logo\"<\/a><\/p>\n

\"CommuteLove-tee\"<\/a><\/p>\n

\"CommuteLove-Retail-Mexico-02\"<\/a> \"CommuteLove-Retail-Mexico-01\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Bike to Work month is a national bicycle advocacy effort. Specialized puts a huge amount of energy and resources behind this to support the cycling community. I created the identity, logo & campaign.<\/p>\n","protected":false},"author":1,"featured_media":437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,35,3,30,4],"tags":[121,123,119,120,125,80,102,122,124],"class_list":["post-429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identity","category-interactive","category-portfolio","category-print","category-web","tag-commutelove","tag-banner","tag-bike-to-work-month","tag-commute","tag-postcard","tag-poster","tag-specialized","tag-t-shirt","tag-water-bottle"],"jetpack_featured_media_url":"https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2014\/02\/CommuteLove-thumb.jpg","_links":{"self":[{"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/posts\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/comments?post=429"}],"version-history":[{"count":7,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/posts\/429\/revisions"}],"predecessor-version":[{"id":447,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/posts\/429\/revisions\/447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/media\/437"}],"wp:attachment":[{"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/media?parent=429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/categories?post=429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/tags?post=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}