{"id":449,"date":"2015-01-15T22:49:31","date_gmt":"2015-01-15T22:49:31","guid":{"rendered":"http:\/\/www.johnfreeborn.com\/2011\/?p=449"},"modified":"2015-06-04T23:25:43","modified_gmt":"2015-06-04T23:25:43","slug":"specialized-s-works","status":"publish","type":"post","link":"https:\/\/www.johnfreeborn.com\/2011\/2015\/01\/15\/specialized-s-works\/","title":{"rendered":"Specialized Bicycle Components: 2014 S-Works Campaign"},"content":{"rendered":"<p><a href=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-home.jpg\"  rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-455\" src=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-home-483x1024.jpg\" alt=\"S-Works-2014-site-home\" width=\"236\" height=\"500\" srcset=\"https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-home-483x1024.jpg 483w, https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-home-141x300.jpg 141w, https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-home.jpg 1278w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/a>\u00a0\u00a0\u00a0\u00a0 <a href=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-equipment.jpg\"  rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-454\" src=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-equipment-511x1024.jpg\" alt=\"S-Works-2014-site-equipment\" width=\"250\" height=\"500\" srcset=\"https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-equipment-511x1024.jpg 511w, https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-equipment-150x300.jpg 150w, https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-equipment.jpg 1278w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a><\/p>\n<p>S-Works is the ultimate in cycling. It&#8217;s developed, tested and verified with the sport&#8217;s elite athletes in the harshest conditions. The S-Works brand needed a major update and re-statement of why it was important to Specialized as a brand. This project began as a print catalog\/brand book that set a tone and message for S-Works. My job was to take the spirit of that and bring it to life within <a href=\"http:\/\/www.specialized.com\/us\/en\/home\" target=\"_blank\">Specialized.com<\/a>. The project involved a large team at Specialized\u2013this was not a solo effort.<\/p>\n<p>Check out the section on <a href=\"http:\/\/www.specialized.com\/us\/en\/site\/s-works\/\" target=\"_blank\">Specialized.com\/S-Works<\/a><\/p>\n<p>I&#8217;m happy to say this was recognized by <a href=\"http:\/\/www.howdesign.com\" target=\"_blank\">How Magazine<\/a> for a 2014 In-House Award of Merit in the Sports category.<\/p>\n<p><a href=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-how-detail.jpg\"  rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-451\" src=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-how-detail-1024x719.jpg\" alt=\"S-Works-2014-how-detail\" width=\"495\" height=\"348\" srcset=\"https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-how-detail-1024x719.jpg 1024w, https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-how-detail-300x211.jpg 300w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a> <a href=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-how-winner.jpg\"  rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-452\" src=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-how-winner-300x200.jpg\" alt=\"S-Works-2014-how-winner\" width=\"150\" height=\"100\" srcset=\"https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-how-winner-300x200.jpg 300w, https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-how-winner.jpg 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-product-shiv.jpg\"  rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-457\" src=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-product-shiv-100x100.jpg\" alt=\"S-Works-2014-site-product-shiv\" width=\"100\" height=\"100\" \/><\/a> <a href=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-product-epic.jpg\"  rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-456\" src=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-product-epic-100x100.jpg\" alt=\"S-Works-2014-site-product-epic\" width=\"100\" height=\"100\" \/><\/a> <a href=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-bikes.jpg\"  rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-453\" src=\"http:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-site-bikes-100x100.jpg\" alt=\"S-Works-2014-site-bikes\" width=\"100\" height=\"100\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The S-Works sub-brand needed a re-statement of it&#8217;s importance to Specialized. This project began as a brand book that set a tone and message for S-Works. My job was to take the spirit and bring it to life online.<\/p>\n","protected":false},"author":1,"featured_media":450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,3,4],"tags":[129,104,118,127,128,130,126,102,131,110,111],"class_list":["post-449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interactive","category-portfolio","category-web","tag-award","tag-bicycle","tag-bike","tag-how-magazine","tag-in-house-design-awards","tag-merit","tag-s-works","tag-specialized","tag-sports","tag-ui","tag-ux"],"jetpack_featured_media_url":"https:\/\/www.johnfreeborn.com\/2011\/wp-content\/uploads\/2015\/06\/S-Works-2014-thumb.jpg","_links":{"self":[{"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/posts\/449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/comments?post=449"}],"version-history":[{"count":8,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/posts\/449\/revisions"}],"predecessor-version":[{"id":465,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/posts\/449\/revisions\/465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/media\/450"}],"wp:attachment":[{"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/media?parent=449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/categories?post=449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnfreeborn.com\/2011\/wp-json\/wp\/v2\/tags?post=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}