Specialized Bicycle Components: 2014 S-Works Campaign


The S-Works sub-brand needed a re-statement of it’s importance to Specialized. This project began as a brand book that set a tone and message for S-Works. My job was to take the spirit and bring it to life online.

WoodLead.com – This is your brain on urethane


Everywhere I’ve worked, I’ve found skateboarders–some still pushing daily, others who have semi-retired due to health or other commitments. What I noticed, over and over, is that there is a link between skating and creativity.

Specialized Bicycle Components: Modular Checkout


One of my first projects for Specialized was to redesign the e-commerce checkout. The priorities: create a process that guides the user in the process, a better experience & a design that could be implemented for mobile.

Specialized Bicycle Components: #ItsMyTour eBook


Specialized Bicycles had three teams in the 2013 Tour De France. This eBook, available only on iTunes, gives the viewer a behind the scenes look at this year’s race. The book is free, download it from the Apple iBookstore.

Specialized Bicycle Components: Evade Launch


The Specialized Evade helmet is the next evolution of aerodynamics in road racing. The design task was to create a landing page to showcase the difference in this new product in an engaging way.

Specialized Bicycle Components: Bike to Work Month 2013


Bike to Work month is a national bicycle advocacy effort. Specialized puts a huge amount of energy and resources behind this to support the cycling community. I created the identity, logo & campaign.

$LAVE Skateboards: WorldWide$lave.com


$lave Skateboards is the brain child of Ben Horton. Ben is a super talented artist, designer and creator. Ben is not web savvy however and I jumped in to help Ben create a web presence for $lave. We started from the ground up…

Big Kids/Little Kids – New eBook Edition


Five (plus) years later “Big Kids/Little Kids” is back in a newly formed digital edition. All the good stuff from the print original plus new bonus material. The eBook is available on the Apple iBookstore in 32 countries.

Roots Culture Connect: Title Animation


Roots Culture Connect is an upstart video site featuring original content with an honest straight forward approach. I was asked to translate that into motion for the intro of every video on the site…