The S-Works sub-brand needed a re-statement of it’s importance to Specialized. This project began as a brand book that set a tone and message for S-Works. My job was to take the spirit and bring it to life online.
Everywhere I’ve worked, I’ve found skateboarders–some still pushing daily, others who have semi-retired due to health or other commitments. What I noticed, over and over, is that there is a link between skating and creativity.
One of my first projects for Specialized was to redesign the e-commerce checkout. The priorities: create a process that guides the user in the process, a better experience & a design that could be implemented for mobile.
Specialized Bicycles had three teams in the 2013 Tour De France. This eBook, available only on iTunes, gives the viewer a behind the scenes look at this year’s race. The book is free, download it from the Apple iBookstore.
The Specialized Evade helmet is the next evolution of aerodynamics in road racing. The design task was to create a landing page to showcase the difference in this new product in an engaging way.
Bike to Work month is a national bicycle advocacy effort. Specialized puts a huge amount of energy and resources behind this to support the cycling community. I created the identity, logo & campaign.
$lave Skateboards is the brain child of Ben Horton. Ben is a super talented artist, designer and creator. Ben is not web savvy however and I jumped in to help Ben create a web presence for $lave. We started from the ground up…
Five (plus) years later “Big Kids/Little Kids” is back in a newly formed digital edition. All the good stuff from the print original plus new bonus material. The eBook is available on the Apple iBookstore in 32 countries.
Roots Culture Connect is an upstart video site featuring original content with an honest straight forward approach. I was asked to translate that into motion for the intro of every video on the site…
