Specialized Bicycle Components: 2014 S-Works Campaign


The S-Works sub-brand needed a re-statement of it’s importance to Specialized. This project began as a brand book that set a tone and message for S-Works. My job was to take the spirit and bring it to life online.

Specialized Bicycle Components: #ItsMyTour eBook


Specialized Bicycles had three teams in the 2013 Tour De France. This eBook, available only on iTunes, gives the viewer a behind the scenes look at this year’s race. The book is free, download it from the Apple iBookstore.

Specialized Bicycle Components: Bike to Work Month 2013


Bike to Work month is a national bicycle advocacy effort. Specialized puts a huge amount of energy and resources behind this to support the cycling community. I created the identity, logo & campaign.

Roots Culture Connect: Title Animation


Roots Culture Connect is an upstart video site featuring original content with an honest straight forward approach. I was asked to translate that into motion for the intro of every video on the site…

Fallen: Lose Your Illusion Microsite


Every year, Transworld Magazine holds the Skate & Create contest. Doing this contest is a huge undertaking with weeks of planning and execution. The public usually only sees the end result of this…

Roots Picnic: 2010 Poster and Process


The Roots Picnic has become the premiere Summer event in Philadelphia since it’s creation in 2008. Legendary hip-hop acts come together for a day-long show. It was an honor to be asked to create the poster…

Bank of America: HTML E-Mail Campaigns


I worked with the internal creative team at Bank of America to create dozens of HTML Emails for a variety of events. I helped design additional versions, test compatibility and refine their functionality across platforms…

Greater Philadelphia Tourism: Tourism Monitor 2007


In years past, this report existed as a Microsoft Word document and was regarded strictly as a research report. The decision was made to take the great content and present it in a more digestible way…

Uwishunu: Hip Hotel Makeover Presentation


Uwishunu.com was looking for a way to tell the story of their hotel room transformation from a standard room into a completely custom, artist-created, one-of-a-kind hotel experience…