Woodlead.com
Project Overview
Over my years in the creative field inside corporate environments, mom and pop ad agencies and in-house marketing departments both large and small I’ve found skateboarders. Some are still pushing their useless wooden toys daily, others have semi-retired due to health or other commitments. What I noticed, over and over, is that there is a clear link between skateboarding and creativity. This site will try and examine that link through interviews with skateboarders who work in the creative fields.
Visit WoodLead.com
Problem/Solution
How do you find the time and energy to create a slow-burn project with other full-time responsibilities. There were a few considerations that guided the design and content creation process. The site is built on the WordPress platform for easy setup, maintenance and quick design manipulation. Content is the focus, and each interview uses a standard format which mimics a scientific approach to a creative question. This is a passion project and it would be easy to labor over every interview, image, and element. Instead, I created an ultra simple format and have stayed true to that. This gives me more time to curate the content and communicate with the talented people being interviewed.
