Resume | John Freeborn.com

John Freeborn

Education

HBX : Harvard Business School: 2015
HBX Core (Business Analytics, Economics for Managers, Financial Accounting)

Rhode Island School of Design, Providence, Rhode Island: 1993-1999
Bachelor of Fine Arts (BFA), 1997
Bachelor of Architecture (BArch), 1999

The University of the Arts, Philadelphia, Pennsylvania: 1991-1993
Fine Arts Foundation & Architecture major

Experience

VF Corp. in Alameda, California: 10/16-present
User Experience Designer: VF Digital Lab

Leading UX for the VF Digital Lab and the 30+ brands of VF. Working on a range of e-commerce and innovation projects for JanSport, Timberland, The North Face, Vans, Reef, Wrangler and more.

Specialized Bicycle in Morgan Hill, California: 02/2013-02/2016
UX Lead

I’m responsible for design and UI/UX of all of the Specialized digital properties. Projects range from Specialized.com, e-commerce, app design and other digital initiatives. Standout projects include ‘I Am Specialized’ re-design and the 2013 Tour De France eBook on the iTunes store.

Black Box Distribution in Carlsbad, California: 07/2010 to 02/2013
Digital Asset Manager

Managing all digital media for Black Box and it’s many brands including consumer web sites, e-commerce and digital marketing. My duties included generating content, developing games and apps, managing and creating advertising, evaluating analytics and more.

Visit Philly (formerly GPTMC), Philadelphia, PA: 03/2007-10/2009
Creative Director

Managing the brand of Philadelphia (5M/year) through all media. Managed in-house creative team to create cost efficiency while controlling quality. I helped create an award winning holiday campaign in under 3 weeks, generating over 1,000 room nights during a difficult-to-book holiday period. The in-house agency saved over $1M in its first 14 months.

SPACE1026, Philadelphia, PA: 10/1997
Cofounder

Established community based art gallery and studios in downtown Philadelphia. Space1026 is recognized as a leader in the arts community of Philadelphia providing print making facilities, artist studios, and a nationally recognized gallery.

Skills

Graphics: Adobe Creative Suite, Sketch
Video: iMovie, Apple Final Cut Pro, Adobe After Effects
Web: HTML, CSS, JavaScript, Optimizely, Google Analytics